After having five minutes of my life wasted (and subsequently wasting five minutes of some other peoples’ lives) with the short film “What am I?”, I contacted an old friend to see if he could discern what it was about the video that made it so viral. Without further italic-formatted ado, I present to you Bret Allingham’s opinion of the YouTube video, “What am I?”


But What am I?:

Five Minutes of Existential Questions

by Bret Allingham, author of Too Many Superfluous Words: A Look at Communication, God: “Dog” Spelled Backwards and Biblical Codes, and Why Do I Love Colons So Much: I Don’t Know.

What well and truly struck me first was the cake.
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